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Frühling auf Saltön : Roman Viveca Lärn dotbooks , 17 apr. Gedeelte 1. Gedeelte 5. Gedeelte 6. Gedeelte 7. Gedeelte 8. The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases.
It was originally developed in by Larry Page , Sergey Brin , and Scott Hassan. Analysis of the frequency of search terms may indicate economic, social and health trends.
As of mid, Google's search engine has begun to rely on deep neural networks. Competitors of Google include Baidu and Soso. Within the U.
During the same period, Oath formerly known as Yahoo had a search market share of Market leader Google generated Google indexes hundreds of terabytes of information from web pages.
In , Google changed its search indexing tools to demote sites that had been accused of piracy. The change was a response to the continued growth in mobile usage, and a push for web developers to adopt a mobile-friendly version of their websites.
In August , Google invited web developers to test a new search architecture, codenamed "Caffeine", and give their feedback. The new architecture provided no visual differences in the user interface, but added significant speed improvements and a new "under-the-hood" indexing infrastructure.
The move was interpreted in some quarters as a response to Microsoft 's recent release of an upgraded version of its own search service, renamed Bing , as well as the launch of Wolfram Alpha , a new search engine based on "computational knowledge".
With "Caffeine", Google moved its back-end indexing system away from MapReduce and onto Bigtable , the company's distributed database platform.
In August , Danny Sullivan from Google announced a broad core algorithm update. As per current analysis done by the industry leaders Search Engine Watch and Search Engine Land, the update was to drop down the medical and health-related websites that were not user friendly and were not providing good user experience.
This is why the industry experts named it "Medic". Google reserves very high standards for YMYL Your Money or Your Life pages.
This is because misinformation can affect users financially, physically, or emotionally. Therefore, the update targeted particularly those YMYL pages that have low-quality content and misinformation.
This resulted in the algorithm targeting health and medical-related websites more than others. However, many other websites from other industries were also negatively affected.
Google Search consists of a series of localized websites. The largest of those, the google. Google search accepts queries as normal text, as well as individual keywords.
Google applies query expansion to submitted search queries, using techniques to deliver results that it considers "smarter" than the query users actually submitted.
This technique involves several steps, including: . In , Google started to give users autocompleted search suggestions in a list below the search bar while typing.
Google's homepage includes a button labeled "I'm Feeling Lucky". This feature originally allowed users to type in their search query, click the button and be taken directly to the first result, bypassing the search results page.
With the announcement of Google Instant , an automatic feature that immediately displays relevant results as users are typing in their query, the "I'm Feeling Lucky" button disappears, requiring that users opt-out of Instant results through search settings to keep using the "I'm Feeling Lucky" functionality.
Besides the main text-based search-engine features of Google search, it also offers multiple quick, interactive experiences. These include, but are not limited to:   .
After having the answer presented, users can follow up with additional, contextual questions; an example include initially asking "OK Google, will it be sunny in Santa Cruz this weekend?
Prior to Universal search, a standard Google search would consist of links only to websites. Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page.
In June , Google expanded its search results to cover available job listings. The data is aggregated from various major job boards and collected by analyzing company homepages.
Initially only available in English, the feature aims to simplify finding jobs suitable for each user. In May , Google announced that they would be parsing website microformats to populate search result pages with "Rich snippets".
Such snippets include additional details about results, such as displaying reviews for restaurants and social media accounts for individuals. In May , Google expanded on the "Rich snippets" format to offer "Rich cards", which, similarly to snippets, display more information about results, but shows them at the top of the mobile website in a swipeable carousel-like format.
Now the web publishers can have greater control over the rich snippets. Preview settings from these meta tags will become effective in mid-to-late October and may take about a week for the global rollout to complete.
The Knowledge Graph is a knowledge base used by Google to enhance its search engine's results with information gathered from a variety of sources.
Google Search has been accused of using a so-called zero-click search to prevent a large part of the traffic leaving its page to third-party publishers.
In case of one specific query out of ' searches on Google, only 30' resulted in the user clicking on the results website.
In May , Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' various services, including email messages from Gmail and photos from Google Photos.
The Google feed is a personalized stream of articles, videos, and other news-related content. The feed contains a "mix of cards" which show topics of interest based on users' interactions with Google, or topics they choose to follow directly.
The Google feed launched in December  and received a major update in July As of , Google will not allow political campaigns worldwide to target their advertisement to people to make them vote.
Google's rise was largely due to a patented algorithm called PageRank which helps rank web pages that match a given search string. Other keyword-based methods to rank search results, used by many search engines that were once more popular than Google, would check how often the search terms occurred in a page, or how strongly associated the search terms were within each resulting page.
The PageRank algorithm instead analyzes human-generated links assuming that web pages linked from many important pages are also important.
The algorithm computes a recursive score for pages, based on the weighted sum of other pages linking to them. PageRank is thought to correlate well with human concepts of importance.
In addition to PageRank, Google, over the years, has added many other secret criteria for determining the ranking of resulting pages.
This is reported to comprise over different indicators,   the specifics of which are kept secret to avoid difficulties created by scammers and help Google maintain an edge over its competitors globally.
PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier used for RankDex , developed by Robin Li in Larry Page's patent for PageRank filed in includes a citation to Li's earlier patent.
Li later went on to create the Chinese search engine Baidu in In a potential hint of Google's future direction of their Search algorithm, Google's then chief executive Eric Schmidt , said in a interview with the Financial Times : "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?
In the European Commission found that Google Search favored Google's own products, instead of the best result for consumers' needs.
Google says it wants users to have access to premium quality websites. Those websites which lack a mobile-friendly interface would be ranked lower and it is expected that this update will cause a shake-up of ranks.
Businesses who fail to update their websites accordingly could see a dip in their regular websites traffic. Because Google is the most popular search engine , many webmasters attempt to influence their website's Google rankings.
An industry of consultants has arisen to help websites increase their rankings on Google and other search engines.
This field, called search engine optimization , attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their clients' sites.
Search engine optimization encompasses both "on page" factors like body copy, title elements, H1 heading elements and image alt attribute values and Off Page Optimization factors like anchor text and PageRank.
The general idea is to affect Google's relevance algorithm by incorporating the keywords being targeted in various places "on page", in particular the title element and the body copy note: the higher up in the page, presumably the better its keyword prominence and thus the ranking.
Too many occurrences of the keyword, however, cause the page to look suspect to Google's spam checking algorithms. Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants.
According to Google, it was not the frequently published consumer complaints about DecorMyEyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it.
Google Search Console helps to check for websites that use duplicate or copyright content. In , Google significantly upgraded its search algorithm with "Hummingbird".
Its name was derived from the speed and accuracy of the hummingbird. On certain occasions, the logo on Google's webpage will change to a special version, known as a "Google Doodle".
This is a picture, drawing, animation, or interactive game that includes the logo. It is usually done for a special event or day although not all of them are well known.
The first was a reference to the Burning Man Festival in ,   and others have been produced for the birthdays of notable people like Albert Einstein , historical events like the interlocking Lego block's 50th anniversary and holidays like Valentine's Day.
Google offers a "Google Search" mobile app for Android and iOS devices. Android devices were introduced to a preview of the feed in December ,  while it was made official on both Android and iOS in July In April , Google updated its Search app on Android to feature "Trends"; search queries gaining popularity appeared in the autocomplete box along with normal query autocompletion.
Until May , Google Search had offered a feature to translate search queries into other languages.
A Google spokesperson told Search Engine Land that "Removing features is always tough, but we do think very hard about each decision and its implications for our users.
Unfortunately, this feature never saw much pick up". Instant search was announced in September as a feature that displayed suggested results while the user typed in their search query.
The primary advantage of the new system was its ability to save time, with Marissa Mayer , then-vice president of search products and user experience, proclaiming that the feature would save 2—5 seconds per search, elaborating that "That may not seem like a lot at first, but it adds up.
With Google Instant, we estimate that we'll save our users 11 hours with each passing second! Instant Search could be disabled via Google's "preferences" menu for those who didn't want its functionality.
The publication The Hacker Quarterly compiled a list of words that Google Instant did not show suggested results for, with a Google spokesperson giving the following statement to Mashable : .
There are several reasons you may not be seeing search queries for a particular topic. Among other things, we apply a narrow set of removal policies for pornography, violence, and hate speech.
It's important to note that removing queries from Autocomplete is a hard problem, and not as simple as blacklisting particular terms and phrases.
In search, we get more than one billion searches each day. Because of this, we take an algorithmic approach to removals, and just like our search algorithms, these are imperfect.
We will continue to work to improve our approach to removals in Autocomplete, and are listening carefully to feedback from our users.
Our algorithms look not only at specific words, but compound queries based on those words, and across all languages. So, for example, if there's a bad word in Russian, we may remove a compound word including the transliteration of the Russian word into English.
We also look at the search results themselves for given queries. So, for example, if the results for a particular query seem pornographic, our algorithms may remove that query from Autocomplete, even if the query itself wouldn't otherwise violate our policies.
This system is neither perfect nor instantaneous, and we will continue to work to make it better. PC Magazine discussed the inconsistency in how some forms of the same topic are allowed; for instance, "lesbian" was blocked, while "gay" was not, and "cocaine" was blocked, while "crack" and "heroin" were not.
The report further stated that seemingly normal words were also blocked due to pornographic innuendos, most notably "scat", likely due to having two completely separate contextual meanings, one for music and one for a sexual practice.
On July 26, , Google removed Instant results, due to a growing number of searches on mobile devices, where interaction with search, as well as screen sizes, differ significantly from a computer.
Various search engines provide encrypted Web search facilities. In May Google rolled out SSL-encrypted web search. Google Real-Time Search was a feature of Google Search in which search results also sometimes included real-time information from sources such as Twitter , Facebook , blogs , and news websites.
Hashtag search links were also supported, as were "promoted" tweets hosted by Twitter located persistently on top of the river and thumbnails of retweeted image or video links.
In January , geolocation links of posts were made available alongside results in Real-Time Search. In addition, posts containing syndicated or attached shortened links were made searchable by the link: query option.
In July Real-Time Search became inaccessible, with the Real-Time link in the Google sidebar disappearing and a custom error page generated by Google returned at its former URL.
Searches made by search engines, including Google, leave traces. This raises concerns about privacy. In principle, if details of a user's searches are found, those with access to the information—principally state agencies responsible for law enforcement and similar matters—can make deductions about the user's activities.
This has been used for the detection and prosecution of lawbreakers; for example a murderer was found and convicted after searching for terms such as "tips with killing with a baseball bat".
A search may leave traces both on a computer used to make the search, and in records kept by the search provider. When using a search engine through a browser program on a computer, search terms and other information may be stored on the computer by default, unless the browser is set not to do this, or they are erased.
Saved terms may be discovered on forensic analysis of the computer. An Internet Service Provider ISP or search engine provider e. Some search engines, located in jurisdictions where it is not illegal, make a feature of not storing user search information.
The keywords suggested by the Autocomplete feature show a population of users' research which is made possible by an identity management system.
Volumes of personal data are collected via Eddystone web and proximity beacons. Google has been criticized for placing long-term cookies on users' machines to store these preferences, a tactic which also enables them to track a user's search terms and retain the data for more than a year.
Since , Google Inc. One of the major changes was replacing the classic navigation bar with a black one.
Google's digital creative director Chris Wiggins explains: "We're working on a project to bring you a new and improved Google experience, and over the next few months, you'll continue to see more updates to our look and feel.
In November , Google started testing yellow labels for advertisements displayed in search results, to improve user experience. The new labels, highlighted in yellow color, and aligned to the left of each sponsored link help users differentiate between organic and sponsored results.
On December 15, , Google rolled out a new desktop search interface that mimics their modular mobile user interface. The mobile design consists of a tabular design that highlights search features in boxes.
The Local Pack and Answer Box were two of the original features of the Google SERP that were primarily showcased in this manner, but this new layout creates a previously unseen level of design consistency for Google results.
In addition to its tool for searching web pages , Google also provides services for searching images , Usenet newsgroups , news websites, videos Google Videos , searching by locality, maps, and items for sale online.
Google Videos allows searching the World Wide Web for video clips. In , Google has indexed over 30 trillion web pages, and received billion queries per month.
Google operates other tools and services including Google News , Google Shopping , Google Maps , Google Custom Search , Google Earth , Google Docs , Picasa discontinued , Panoramio discontinued , YouTube , Google Translate , Google Blog Search and Google Desktop Search discontinued .
There are also products available from Google that are not directly search-related. Gmail , for example, is a webmail application, but still includes search features; Google Browser Sync does not offer any search facilities, although it aims to organize your browsing time.
Also Google starts many new beta products, like Google Social Search or Google Image Swirl. In , Google claimed that a search query requires altogether about 1 kJ or 0.
According to green search engine Ecosia , the industry standard for search engines is estimated to be about 0. In , The New York Times complained about Google's indexing , claiming that Google's caching of content on its site infringed its copyright for the content.
Google and Parker v. Google , the United States District Court of Nevada ruled in favor of Google. Google flags search results with the message "This site may harm your computer" if the site is known to install malicious software in the background or otherwise surreptitiously.
For approximately 40 minutes on January 31, , all search results were mistakenly classified as malware and could therefore not be clicked; instead a warning message was displayed and the user was required to enter the requested URL manually.
The bug was caused by human error. In , a group of researchers observed a tendency for users to rely on Google Search exclusively for finding information, writing that "With the Google interface the user gets the impression that the search results imply a kind of totality.
In fact, one only sees a small part of what one could see if one also integrates other research tools.
In , Google Search query results have been shown by Internet activist Eli Pariser to be tailored to users, effectively isolating users in what he defined as a filter bubble.
Pariser holds algorithms used in search engines such as Google Search responsible for catering "a personal ecosystem of information".
Google search engine robots are programmed to use algorithms that understand and predict human behavior. The book, Race After Technology: Abolitionist Tools for the New Jim Code  by Ruha Benjamin talks about human bias as a behavior that the google search engine can recognize.
In , some users google searched "three Black teenagers" and images of criminal mugshots of young African American teenagers came up. Then, the users searched "three White teenagers" and were presented with photos of smiling, happy teenagers.
They also searched for "three Asian teenagers", and very revealing photos of Asian girls and women appeared.
Benjamin concluded that these results reflect human prejudice and views on different ethnic groups. A group of analysts explained the concept of a racist computer program: "The idea here is that computers, unlike people, can't be racist but we're increasingly learning that they do in fact take after their makers Some experts believe that this problem might stem from the hidden biases in the massive piles of data that the algorithms process as they learn to recognize patterns As people talk about "googling" rather than searching, the company has taken some steps to defend its trademark, in an effort to prevent it from becoming a generic trademark.
From Wikipedia, the free encyclopedia. Redirected from Google. For the company itself, see Google. Web search engine developed by Google.
Google Search homepage as of March See also: Googlebot. For the book by Douglas Edwards, see I'm Feeling Lucky book.
See also: Google Now and Google Assistant. Main article: Knowledge Graph. Main article: PageRank. Main article: Search engine optimization.
Main article: Google Hummingbird. Main article: Google Doodle. This section needs expansion. You can help by adding to it.
March Main article: Privacy concerns regarding Google. January This section needs to be updated.
Please update this article to reflect recent events or newly available information. Main article: List of Google products.
A screenshot of the Google Videos homepage in Internet portal. Retrieved August 5, Computer Science Department, Stanford University, Stanford, CA.
Retrieved January 27, StatCounter Global Stats. Retrieved December 6, Retrieved May 30, Vanity Fair. Retrieved August 23, Retrieved August 24, Business Insider.